We began in 2015 with a small unit in Birmingham purchasing used strength and cardio equipment. We spent untold hours refurbishing it and delivering it across the UK to our customers. Shortly after this, we started the design and manufacture of our own range of strength equipment which we designed, manufactured and sold, predominantly to independent gyms across Europe. Despite having a strong line of products and a great customer base, we felt the market was saturated with similar products and we wanted to be unique. This is where Limitless began.

For the next 2 years, we set out on a mission to develop a new, unique product, something the health and fitness industry had never seen. Our vision was a multi-functional piece of equipment that anyone could use, regardless of the users experience or ability, which had endless potential. Relentlessly we worked, alongside athletes from a variety of backgrounds, strength and conditioning coaches and physiotherapists, and finally, the Limitless Free Trainer Pro was here.

The Limitless Free Trainer is the flagship that has helped us establish the Limitless brand and make an impact on the health and fitness industry. However, we are constantly progressing. Quality and finesse are always at the heart of what we do and our products are a reflection of that. We are a team with 40 years of combined experience dedicated to bringing innovating products to both the home and commercial market. There is always something new and exciting on the horizon that we look forward to sharing with you all. We love what we do, and we hope you do too.

- Team Limitless